Tomorrow at 5 p.m., Apple will open the doors to its new Chicago location on Michigan Avenue. What is being referred to as the company’s “most ambitious store,” the retail space creates a connection between North Michigan Avenue, Pioneer Court and the Chicago River.
Designed not only as a place to pick up the latest and greatest from Apple, the store is also meant to act as a gathering area for the local community, built on Chicago’s city-wide initiative to enliven the Riverwalk.
In celebration of the opening opening, Apple Michigan Avenue will host “The Chicago Series,” a month-long set of events providing attendees with the tools to pursue their passions, from photography and music to coding and app design.
“When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple’s most significant worldwide retail locations,” said Angela Ahrendts, Apple’s senior vice president of Retail. “Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city. We can’t wait to welcome the community for opening weekend, and to launch ‘The Chicago Series’ with our incredible local partners on Monday.”
Apple didn’t merely pre-design the store and decide to place it on Michigan Avenue. The company worked alongside the city of Chicago, referencing historical records in order to develop a space specifically designed for that location.
“Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city,” said Jony Ive, Apple’s chief design officer. “It unites a historic city plaza that had been cut off from the water, giving Chicago a dynamic new arena that flows effortlessly down to the river.”
Apple’s first (aforementioned) location on North Michigan Avenue opened back in 2003 and has since welcomed more than 23 million visitors.
Again, you can look forward to Apple Michigan Avenue opening tomorrow at 5 p.m. local time.
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