BAPE has just shared a slightly off-brand video — complete with somewhat hilarious inspirational background music — taking you behind the scenes of how they make their signature APE hoodie.
Beginning in the cotton fields, we then find the material making its way to the factory floor, there where the goods are marked, knitted, laser-cut, and embroidered. You’ll also get to witness as the final product is folded, packaged, and labeled for shipping, while the clip in turn closes out with the tagline “2017 winter coming soon…”
To take in this step-by-step guide on how BAPE makes the iconic APE hoodie, press play above.
For more, be sure to check out the FW17 lookbook from AAPE by A Bathing Ape.