Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • L'Oréal's Eyebrow Printer Is Makeup at the Touch of a Button

  • Nepo Baby T-Shirts, Golden Globes Style & Gucci, Minus Alessandro Michele

  • Everything Going Down at Men's Fashion Week

  • Is Rihanna's Super Bowl Halftime Teaser Hinting at New Music?!

  • Unpacking TikTok's Mielle Hair Oil Controversy

  • Influencer GF, Goth BF: Addison Rae & Omer Fedi's 'Fits Go Yin & Yang

  • Morphe Was Going Viral. Now, It's Closing All U.S. Stores

  • Naomi Osaka's Got Some Very Big News: She's Pregnant!

  • From Slick Suits to Princess Gowns, These 'Fits Won the 2023 Golden Globes

  • Next Up For the Great Greenwashing Crackdown: "Clean" Beauty

  • Keke Palmer Takes a Page From Rihanna's Bump-First Maternity Style