Rihanna's new Super Bowl halftime teaser reignites the age-old question: When the hell is she releasing a new album?

On Thursday night, the star took to Instagram with a reminder that she'll be headlining the Super Bowl LVII halftime show — as if we forgot! A brief clip shows the star strutting down a runway draped in a furry, lime green coat and a stack of Chrome Hearts necklaces.

The video is set to a flurry of soundbites acknowledging the public's hunger for a new full-length album from the star: "Its been two thousand, one hundred-ninety days," "Dude, Rihanna, we've waited for you," and "It's been over six years since the nine-time Grammy winner dropped her last album" are among the one-liners.

The audio cuts to silence, and a spotlight throws Rihanna into sharp relief. She puts her finger to her lips, shushing viewers — a cheeky acknowledgement of her fans' thirst for new music.

Clearly, the Bad Gal knows what we want from her. And though she shut down speculation regarding a new album in an interview last year, her teaser seems to leave the door open: Is she simply addressing the hullabaloo surrounding her résumé? Or is she hinting at a new release?

While Rih's last album, Anti, released in 2016, her music career hasn't been radio silent since then. In 2020, she was featured on the PartyNextDoor track "PartyMobile." And last year, she recorded "Lift Me Up" for the Black Panther: Wakanda Forever soundtrack.

Will she debut a new single at the Super Bowl, or use the appearance to announce her next album? The countdown to February 12 begins.

What To Read Next

  • Image on Highsnobiety

    ZEGNA x norda™️ Is The Top-Tier Gear You Need For Those Tough Trails

  • Image on Highsnobiety

    Here Are Some Of The Best Online Shops For Men

  • Image on Highsnobiety

    More Awake NY x Carhartt WIP? Let's Be 'Avin It

  • Image on Highsnobiety

    What Should We Expect From the Future of Nike's "Reimagined" Line?

  • lightweight jackets

    To Shell & Back: Ten Trusty Lightweight Jackets for Spring

  • Image on Highsnobiety

    Sorry Justin! Selena's Moved on to Zayn

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.