Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • Under New CEO Parag Agrawal, Will Twitter Embrace the Metaverse?

  • Casetify Proves the 'Squid Game' Effect Is Still Going Strong

  • Fashion's Y2K Craze Is Coming for Your Favorite Childhood Toys

  • The British Fashion Council's Metaverse Design Award Is Peak 2021

  • Cop Your Ray Barbee Starter Pack, Courtesy of Vans & Leica

  • The Priciest Tiffany & Co. Design Ever Made Can Be Yours for $30 Million

  • Simon Porte Jacquemus' Latest Thirst Trap Is a CBD Drink

  • MSCHF Is Selling $35 Lambos — But Only Some of Them Are Real

  • Rick Owens' Platform Boots Are the Anti-Clog of Footwear

  • Adele & Taylor Swift Have Officially Ruined My November

  • No Thoughts, Just Kim Kardashian, Pete Davidson & a Pair of YEEZYs