The British Fashion Council has added a new category honoring "metaverse design" to its annual Fashion Awards.

You won't see designer NFTs or Animal Crossing fashion shows take home the first-of-its-kind award, though. Created in partnership with Roblox, a popular online children's game, the category is limited to Roblox creators.

cSapphire, a user who runs an in-game clothing store, is presented with the title at a virtual ceremony, available to download on Roblox through December 7. An avatar version of Alessandro Michele — a Roblox collaborator and the winner of this year's BFC Trailblazer Award — passes off the honor in the very meta affair.

The in-game experience is complete with a Roblox-ified red carpet and a virtual recreation of the Royal Albert Hall, where the real-life BFC Awards will take place on Monday evening.

Your Highsnobiety privacy settings have blocked this Instagram post.

In May, Gucci launched a digital retrospective that featured a Roblox component. As part of the virtual activation, the Italian house dropped a Roblox-exclusive version of its monogrammed Dionysus handbag, which eventually resold for 350,000 Robux, or approximately $4,115 — nearly $1,000 more than the IRL version of the bag.

Vans and Stella McCartney are among Roblox's other fashion-gaming crossovers, a genre that's seen a firestorm of interest over the past year: Gucci's monogrammed Xbox, Balenciaga's runway-show-cum-video-game, and Stefan Cooke's The Sims co-sign are just a few examples of metaverse-oriented fashion.

Given the industry's collective plunge into the metaverse, a term that garnered renewed cachet after Mark Zuckerberg rechristened Facebook "Meta," you might be feeling burnt out from fashion's seemingly endless string of NFT drops and digital collaborations.

Better buckle up, though — if The Fashion Awards' new category is any indication of what's to come, 2021 is just the beginning of metaverse design.

We Recommend
  • From a Fashion POV, France Might've Already Won the Euros
    • Style
  • Are Earbuds the New Fashion Frontier? Kith and Bose Argue Yes, With the Launch of Latest Collab
    • Design
    • sponsored
  • Film Is Fashion Again
    • Style
  • And the Award for Best Costume Design Goes To... Poor Things!
    • Culture
  • Remember 2023? This Book Includes All Its Best Fashion Moments
    • Style
What To Read Next
  • One More Round of Palace x Stella Artois, Please
    • Style
  • Just Over a Week into the Euros, Here's Your Crash Course in Blokecore
    • Style
    • sponsored
  • KidSuper SS25 Was a Circus (Literally)
    • Style
  • Nike’s Archive Zip-Up Sneaker Is Back With a Bang
    • Sneakers
  • Clipse x Carhartt Is the Merch Collab Deserving of Hip-Hop's Finest Reunion
    • Style
  • Nike's OG Running Shoe Is Reborn as a Wild Hybrid Air Max Sneaker
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.