GCDS and Bratz, the doll brand that played a defining role in shaping Y2K fashion, are launching a collaboration tailor-made for Millennial nostalgia.

The Italian streetwear label and MGA Entertainment-owned toy line dressed two of Bratz's hero dolls — Sasha and Yasmin — in pieces from GCDS' Fall/Winter 2021 collection, a range that isn't too far off from the dolls' signature aesthetic.

When Bratz were introduced back in 2001, they were quickly embraced as aspirational style icons, dressed in more fashion-forward and provocative 'fits than Barbie. While Barbie dressed for the Oscars, Bratz were ready to hit the VMAs.

Since their launch, the dolls have morphed into a symbol of the early aughts and its distinct aesthetic. Naturally, as the needle swings back towards Y2K trends, Bratz have re-entered the cultural zeitgeist.

In fact, many of this year's must-have fashion items recall clothing I first encountered on my beloved Bratz. Versace's super-chunky platform heels look straight off the dolls' removable feet. And bottoms à la Miu Miu's micro-mini skirts were a staple of the Bratz wardrobe.

On TikTok, the hashtag #BratzChallenge (boasting an impressive 181 million views) sees users channel their favorite dolls. And on resale sites such as Depop, chunky, square-toed heels referred to as "Bratz shoes" are a dime a dozen.

With GCDS x Bratz, the dolls are given a contemporary makeover that stays true to their roots in Y2K culture. Dressed in crystal-embellished tops, pony hair mules, and logo chokers, Sasha and Yasmin look right at home amid fashion's penchant for all things early '00s.

The collab isn't child's play, though — launching on December 1 at GCDS' website, the dolls will also release at a series of pop-ups in Milan, Rome, and London featuring fiberglass art installations by artist Colin Christian.

A grown-up take on childhood nostalgia? In the words of Paris Hilton, "loves it!"

What To Read Next

  • Image on Highsnobiety

    Balenciaga Partners With the National Children’s Alliance

    Culture
  • Image on Highsnobiety

    20 Canadian Brands Every Highsnobiety Reader Should Know

    Style
  • Image on Highsnobiety

    Did Woody Harrelson Just Flex Some Custom Nike AF1s?

    Sneakers
  • Image on Highsnobiety

    Sorry Nike, Jack Harlow Rocks New Balance in White Men Can't Jump

    Sneakers
  • Image on Highsnobiety

    The Stem Player Doesn't Need Kanye's Money

    Culture
  • Image on Highsnobiety

    Nothing at Nike Is Safe From Going "Panda"

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.