Riccardo Zazzini

(Writer / Berlin)

Riccardo Zazzini is the SEO Growth Writer at Highsnobiety. He began working at Highsnobiety in 2022, and since then he has written features and articles about subjects ranging from fashion, music, street art, NBA fashion, culture, and optimized pre-existing content with SEO's best practices. He also writes the brand introductions and descriptions in the Highsnobiety Shop.

Previously, after graduating from Reading University (UK) with a BA in English Lit. & Creative Writing and from Glasgow University with a MSc in Cultural Policy, Riccardo spent a hanfdul of years working as a agency copywriter and freelance writing for various magazines mainly for topics around sustainability in the fashion industry and street art.

When he is not busy playing basketball, you can find him in Berlin looking for the best denim stores in the city and for live music events. Find him at riccardo.zazzini@outlook.com

Articles

  • New Balance’s Wildest Sneaker Finds Its Inner Animal

  • Vans’ Crazy Clog Is a Skate Shoe Gone Tesla Cybertruck

  • adidas’ Flat-Soled Dad Shoe Is Secretly High-Tech

  • A Quirked-up Air Max Sneaker With Legit Flower Power

  • Nike Made a GORE-TEX Dad Shoe Into a Combat Boot

  • New Balance Made a Skate Shoe That's Secretly a Work of Art

  • adidas’ Glossy Stan Smith Dress Shoe Is Unreservedly Dapper

  • This Isn’t a “Kill Bill” adidas Sneaker. It’s Literally the Opposite

  • Nike’s Mummified Dad Shoe is a National Treasure

  • Cav Empt's Hi-Tech Air Max Is Pixel-Perfect

  • An adidas Superstar Sneaker, But Make It a Medieval Weapon