Highsnobiety

The souvenirs you get brought back from holidays are normally quite tacky, a keyring or some local sweets. But Achraf Ait Bouzalim, the founder of German streetwear label 6PM, has actually brought us something we want from his journey to Morocco.

Titled Medina Blues, the brand's latest collection takes inspiration from various pockets of the North African country in which Bouzalim has family roots.

The label is releasing a traditional floor cushion made in Morroco and limited to only 50 pieces. Keeping to the collection theme, it comes in an ocean-blue hue with branding found in the center.

The other souvenir is a padded tote bag, with a white stitched pattern that reflects the tiles that are so commonly found on walls all over the country, a motif that is repeated in the wider collection of graphic hoodies and t-shirts.

Rounding off the collection is a selection of trousers and shorts. All coming in casual, loose-fitting silhouettes, these include cargo pants, jeans, and nylon track pants — the latter being a fan-favorite style of the brand.

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Within the space of six years, Bouzalim's Frankfurt-based label has risen to the forefront of the German streetwear scene — turning its hyped limited-edition drops into a million-dollar business. Its strategy of releasing regular exclusive drops on a Friday follows the blueprint set by the biggest streetwear labels in the game and has meant the brand has acquired high levels of hype.

This latest release, which drops on June 3 at 6 PM CET is expected to see the same sold-out fate as its other drops. To be in with a chance of copping anything head over to the label's website at its signature time.

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