It probably doesn't feel like that long ago that your mother was telling you to turn the PlayStation off and do something useful instead. How times change. With gaming now a recognized sport, filling out full arenas for e-sports competitions and prize money in the millions, the line between e-sports and traditional sports grows smaller by the day. 7 Days Active knows this as well as anyone, partnering with PlayStation to release a capsule collection to unite to worlds of active sport and gaming.
“Being a good gamer also means being in good shape, both mentally and physically. This collaboration balances athletic gear and our signature loungewear, as we want to find the balance between active sports and gaming,” says Malkit Singh, Creative Director at 7 Days Active. Taking inspiration from PlayStation’s iconic shapes and colors, 7 Days Active x PlayStation blends activewear and loungewear to encourage a healthy mindset through expression and creative styling.
The 7 Days Active x PlayStation capsule is based on many of 7DA’s signatures. Take the organic cotton fleece which forms the basis of the Monday Sweat Set, its brushed diagonal knit which falls naturally on the body for comfort being a standout of 7DA collections for some time. Bold color-blocking and co-branded prints take the lead for the running pieces while the real star of the show is the bomber jacket, offering a versatile everyday styling opportunity for fall and winter.
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