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With today being Equal Pay Day, adidas and Reebok are partnering with LeanIn.Org to raise awareness that women on average are paid 20 percent less than men in the United States. Per the company, “adidas is committed to equal pay for all of its employees – male and female.”

“At adidas, we believe that through sport, we have the power to change lives,” says Karen Parkin, Chief HR Officer and adidas Executive Board Member. “We’re proud to partner with Lean In to raise awareness that women on average are paid 20% less than men in the United States. Equal pay matters, and by eliminating the gender pay gap, we can improve the lives of women and their families.”

Equal Pay Day serves as a reminder of how hard women are forced to work in order to catch up to what men earn. This year, adidas is in turn asking its consumers to think about the impact of 20 percent less.

In related news, adidas and Parley for the Oceans have joined with MLS for Earth Day kits.

Not NYC, not LA.