Ahead of Super Bowl LIV, adidas has announced it will launch the brand’s first sustainable football field made out of ocean waste. The initiative, in association with Parley for the Oceans, is geared towards the brand’s mission to end plastic waste.
The field is made with approximately 1.8 million recycled bottles of recycled plastic waste, intercepted from remote islands, beaches, coastal communities and shorelines.
The field is called “1.8”and is located at Miami’s Edison High School, representing a significant upgrade in facilities for the high school and the wider Liberty City community.
“We believe that through sport we have the power to change lives, and this field is a demonstration of our taking action on that belief. More than a place for these young athletes to play, it’s a reminder of our collective responsibility to end plastic waste,” said Cameron Collins, adidas North America’s director of football.
Additionally, adidas and Parley have teamed up to create a limited-edition capsule collection featuring football cleats, running footwear, and training apparel made with ocean plastic. The capsule collection is available at adidas.com/sustainability.
The field will officially be unveiled via a celebratory 7v7 football tournament for high school athletes. During the game student athletes will debut the eco-innovative adidas ADIZERO x Parley cleats and 7v7 Parley uniforms — also made with ocean plastic.