From Past to Present: A Timeline of the 3 Stripes

A group of 60 collectors has come together to celebrate the 70th birthday of adidas by contributing to a new book detailing the history of the brand. Titled From Past to Present: A Timeline of the 3 Stripes, the work is part history book, part photo book, and part collector’s manual.

From Past to Present: A Timeline of the 3 Stripes comes from Neil Selvey (Author and Researcher), Dean Jacobs (Art Director), and Eddie Chang (Project Manager), as the book includes more than 1,200 shoes from 10 years of research. Laid out in chronological order, the publication begins with some of adidas' earliest designs before filtering through the decades to more recent releases and SpeedFactory designs.

“We think it is a unique product, in that no-one has ever attempted to recount the history of adidas using the shoes to tell the story. Whether you want to sit back and just enjoy the shoes or read about the designs, decisions and innovations, it’s all here,” says Selvey.

From Past to Present highlights classic adidas silhouettes such as the Rom, Samba, Stan Smith, Gazelle, Jeans, LA Trainer, and Superstar, in addition to rare and less familiar models.

“We found that an obscure regional release or a Special Make Up (SMU) told as much about the company as a multi-million selling pair," the team added. "We tried to get a broad mix of shoes and styles to chart the progression of adidas from a medium sized family run business into the giant global corporation it is today.”

In addition to celebrating 70 years of adidas, the book pays homage to fans of the brand and collectors. From Past to Present: A Timeline of the 3 Stripes features over 350 pages and comes with a soft touch laminated cover. For more on the book, as well as to pre-order a copy, follow here.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

We Recommend
  • The Best Sneakers of 2024... So Far
    • Sneakers
  • Oh My, Would You Look at the Time, It's Overshirt O'Clock!
    • Style
  • From Mizuno to Nike, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • adidas' Predator 24 Is Like a Greatest Hits Album
    • Sneakers
  • New Year, Same adidas Samba (Only Better)
    • Sneakers
What To Read Next
  • These ASICS Aren’t Just Weatherproof, They're Made for Monsoons
    • Sneakers
  • The Essential ’Fits to Have Ready for Every Summer Outing Still to Come
    • Selects
  • adidas Drops YEEZY Sneakers Again, One Last Time
    • Sneakers
  • New Balance Dad Shoes Became Literal Shinin' Stars
    • Sneakers
  • Mules! Yep, Just More Mules
    • Style
  • Pass~Port's New Vans Slays Fishnets Better Than Most
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.