Agent Provocateur returns with a new collection of lingerie specifically designed for the warm weather months. The assortment draws inspiration from optimistic daybreak colors, as we find sun-bleached pastels delicately edged in a neon rainbow.
Styles in turn sit lightly on the body, as this particular set of intimates is all about freedom. In speaking on the delivery, creative director Sarah Shotton says, “I felt a great need to escape and connect directly to a more feral and natural world. What I was looking for is a feeling. It’s a freedom found in the spirit of the outdoor raves a generation ago and today in the unselfconscious studies in Petra Collins’ photos of young women.”
To further complement the selection of lookbook imagery shot by Carine Backoff, Agent Provocateur below welcomes you inside Hotel Au Provocateur with their seasonal campaign video. “Leave your baggage at the door,” AP insists. “This season celebrate fun, self-expression and sexiness with Britain’s most iconic lingerie brand.”
In related news, Rihanna reportedly has a lingerie line in the works.
- Photography: Carine Backoff