Apple is working on augmented reality digital glasses that will show images and other information in the wearer’s field of vision and connect wirelessly to your iPhone, reports Bloomberg.
The tech giant has apparently talked about its glasses project with potential suppliers, according to people close to the negotiations, and has already ordered small quantities of near-eye displays from one supplier for testing. Though Apple hasn’t ordered enough components to indicate the start of mass commercial production just yet, the signs are promising.
Google was infamously the first big player to try its hand in the digital glasses market with the Google Glass, which failed miserably due to privacy concerns and the fact it was a $1,500 product with poor software and battery life. Google showed their hand too early; it was essentially a beta product that simply wasn't ready to hit the market. Apple won't do that. It's developing this behind close doors, and we won't see anything on its website until it's absolutely ready to be shipped.
It's also worth pointing out that many companies, including Apple, test new technology, only to scrap them at a later date if it proves to be too tricky or costly. We don't know for sure that Apple's digital glasses will hit the market, but we do know that CEO Tim Cook is enthusiastic about the technology.
“AR can be really great, and we have been and continue to invest a lot in this,” Cook said in a July 26 conference call with analysts. “We are high on AR for the long run. We think there are great things for customers and a great commercial opportunity.”
If testing is successful, we can hope to see the glasses sometime in 2018.
In other news, you can now make video calls with WhatsApp.