This week Apple has unleashed a new set of imagery as a part of their ongoing "Shot on iPhone" campaign, in which the company highlights the photographical capabilities of the latest iPhone. Here, the focus is placed on the iPhone 7's low light ability.
Officially titled "One Night," the new series features images that were captured by a team of photographers on the night of November 5, 2016.
“For the latest ‘Shot on iPhone’ campaign, Apple enlisted a group of photographers to capture life from dusk to dawn using the low-light camera on iPhone 7,” says Apple. “The people, sights and scenes they encountered over the course of the night resulted in a spectacular display of nighttime photography, which will be displayed in 25 countries.”
The photographs in turn capture areas such as Shanghai, Iceland and beyond.
With the iPhone 7, Apple looked to enhance its low light performance, as brighter f/1.8 aperture lets in “up to 50 percent more light,” and optical stabilization in both iPhone 7 models equates to “up to three-times-longer exposure” than the iPhone 6s.