With the iPhone 8's big release not too far away, Apple has unleashed a new series of short ads reminding the competition why its smartphone is king.
Coming in at just 15 seconds long, the segments highlight the differences between "your phone" (presumably an Android) and the iPhone. Split into two screens, the neatly executed clip promises faster loading time and more efficiency when transferring photos and music on iPhone.
Find the first in the gallery above and two more below.
Last week, we took a first peek inside Apple's much publicized "Spaceship" campus.