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While gearing up for a handful of events, including an educational initiative in Chicago later this month and June’s WWDC, Apple is now poised to present its latest TV spot. Airing this weekend during NCAA March Madness is “Unlock.”

“Unlock” arrives in promotion of the iPhone X. Specifically, the commercial hones in on the smartphone’s facial recognition feature that allows you to access your device with just a simple look.

In the clip we find the subject not only being able to unlock her iPhone X using Face ID, but she also has the power to unlock pretty much everything she comes across with just a look.

Oh if life were that simple.

Press play above to check it out, and be on the lookout for the commercial during NCAA Tournament games.

In other Apple news, ‘Fortnite’ is coming to iOS very soon. Follow here for more.

Not NYC, not LA.

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