The Verge has partnered with consulting firm Reticle Research for a new survey to discover what tech company America prefers. Upon first thought, many would probably think of Apple, but that is somewhat surprisingly not the case as the Cupertino-based outfit falls behind Google in inspiring passion and trust in consumers, and even more so, Amazon leads the way in positive responses for nearly every category in question. The Verge and Reticle Research's survey was conducted between September 28 and October 10, including 1,520 people.

At the end of the day, the project found that Apple, albeit incredibly influential, renders noticeably less positive feelings than other outfits, and in some areas unmistakably negative ones. Apple came in last to Amazon, Google, Facebook and Microsoft in terms of enjoyment when using a company’s products and services, then falling behind Google and Amazon on the topic of recommending products and services to friends and family.

In switching gears to trust, participants insisted they trust Amazon the most, as Apple fell in the middle of the pack, notably behind Google as well.

Next, the survey questioned individuals on how disappointed they would be if these given companies were to disappear. Apple came in last among the four other major organizations of Amazon, Google, Facebook and Microsoft. The company did land in front of Facebook and Microsoft but behind Google and Amazon regarding the notion that it has a "very positive" impact on the world.

So while its products of course continue to fly off shelves at a rapid rate — word to the iPhone X — Apple has been losing ground in terms of being positively embedded in the fabric of everyday life.

For more on this informative survey surrounding the leading tech companies in the U.S., follow to The Verge.

In related news, Amazon is going to start delivering packages inside of your home.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.