atmos Tokyo

Brand: atmos x Nike

Model: Air Max 1 “Animal 3.0”

Key Features: The pack features three different versions of the classic Nike silhouette, each with a different animal-print upper. The midsoles and Max Air units in the heel are kept white, while the rubber outsoles are color-blocked to match the color of the Swoosh on each version.

Release Date: Available now

Price: ¥25,000 (approximately $230)

Buy: atmos Sendagaya store, Tokyo

Editor’s Notes: After atmos creative director Hirofumi Kojima, aka Koji, teased the atmos x Nike Air Max 1 “Animal 3.0” pack on Instagram last week, the Japanese retailer has now shared the full release information. The pack, consisting of three Air Max 1s with a different animal-print upper, will drop this Saturday, July 13 at atmos’ Sendagaya store in Tokyo’s Shibuya district. atmos will be hosting an in-store raffle for the right to buy the shoes. For more information about the raffle, head here.

atmos and Nike have a longstanding partnership, most recently dropping a co-branded Air Max2 Light. But the duo’s most significant joint project was the original “Animal” Air Max pack, which was released in 2006 and included an Air Max 1 and Air Max 95 dressed in a collage of animal prints. A second iteration arrived in 2018 with slight modifications.

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