Name a label that had a bigger year than Balenciaga. You can’t. From The Hacker Project, where the brand linked up with none other than Gucci to hack a range of iconic products, to a remake of The Simpsons, Gvasalia’s boundless creativity hit fever pitch this year. That’s not even starting on all of Kanye’s escapades wearing head-to-toe Balenciaga — that’s for another time. And, finishing off the year in typically strong style, Gvasalia just dropped the cheapest Balenciaga coat of all time but there’s a catch.

It’s a keyring.

That’s right. Just as you began to think that you could finally justify copping a Balenciaga coat, you realize that it’s 7x3 inches big. Demna does it again.

The three-tone windbreaker is cut from ripstop and even features an actual, functioning zip fastening. The only downside is that it’s attached to a silver keyring with an engraved Balenciaga tag.

If anything, 2021 has been the year of the compromise. It’s been a year spent between normal life and pandemic fear. At this point, we’re ready to make one final compromise and say that 2021 was the year that we bought a Balenciaga coat (keyring).

Shop the Balenciaga Coat Keyring below.

Winbreaker Keyring

Winbreaker Keyring



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