Condoms, toilet paper, chopsticks, duct tape... name a product and there's a good chance BAPE has released it. Adding to its list of commemorative items, the revered Japanese brand, along with the AAPE imprint, has entered the pastry arena, toasting this year's Mid-Autumn Festival with some limited edition mooncakes.
With BAPE and AAPE stores omnipresent in cities like Beijing, Shanghai and Guangzhou, the idea is not as outrageous as it may seem on first thought. Eschewing the commonly found lotus seed paste for an egg custard filling, the infamous BAPE ape head logo has then been baked into the pie top crust.
The cakes come in packs of four. The BAPE confections arrive in a camo tin lunchbox, while the AAPE ones are crammed into a slightly less bougie translucent sheath.
The AAPE mooncakes are currently available at all Hong Kong locations and are gifted with each purchase exceeding $2,500 HKD (approximately $320). The BAPE mooncake gift set will be available on September 2 and will accompany every purchase over $6,000 (approximately $767).
Staying with BAPE, the brand just killed the side-stripe tracksuit game.