In celebration of Pride Month, apparel brand BELLA+CANVAS invited couples from Los Angeles’ vibrant creative community to share their thoughts on love. The campaign, titled ‘Love is Love,’ features raw and candid conversations between their partners as they open up about what their relationship means to them, their definition of love, and why it should be inclusive for all.

You might not know it, but BELLA+CANVAS has been in the basics game for over a quarter-century — everything is designed, dyed, and cut in LA. So it was important for them to spotlight a diverse group of couples from the area, including singer-songwriter Rett Madison and visual artist Wes O'Connor; celebrity make-up artist Patrick Ta and actor/model Ty Talley; and model Anna Tembo and personal trainer/behavioral therapist David Zimmerman.

Together, these heartwarming anecdotes convey a message that love is for all regardless of gender, orientation, religion, or social status. As part of BELLA+CANVAS’ continued support of the LGBTQIA+ community, they’ll be making donations to both LA Pride and the Transgender Law Center.

Watch the campaign video above and visit bellacanvas.com to shop each couple's looks.

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