Netflix's new Notorious B.I.G. documentary I've Got a Story to Tell hit the platform this month, recounting the origin part of Biggie Smalls' story — an act so often overlooked in favor of the west coast feuds and, of course, his tragic death.

The documentary traces the roots of Christopher Wallace's career in music, from his Jamaican ancestry and the "braggadocio" style it laced his vocal style with to the pivotal influence of artists like Big Daddy Kane.

Filling in the blanks of the many films and books that have focused their lens on Biggie Smalls over the years, I've Got a Story to Tell reminds us of the New York artist's stunning raw talent. It does so via home and backstage footage, some of which was previously unseen even by his friends and family. What it also reminds us of is Biggie Smalls' one-of-a-kind looks.

It only takes around 15 minutes for the COOGI sweater, a standout yarn piece produced by a once under-the-radar knitwear manufacturer in Australia that became the embodiment of Biggie's style, to pop up in the doc. And that's far from the only iconic piece on show. There are the BAPE hoodies, the Timberland boots, the Raiders merch, and a sick black bomber Biggie wears while awkwardly addressing how his album "reeks of profanity" with his mum.

I've Got a Story to Tell brings home the fact that Wallace's enduring style is still just as relevant today. From pairing Versace shades with loud Versace shirts to the signature wool Kangol cap, Biggie's go-to wardrobe staples are still ever-present in stores today. And that says it all.

Fresh from viewing I've Got a Story to Tell, we picked out three of his B.I.G.'s biggest looks and where you can shop them.

Biggie Smalls was a style icon. Scroll if you still need proof.

Versace on Versace

Image on Highsnobiety

Medusa Biggie Sunglasses



Buy at ssense
Image on Highsnobiety

Silk Shirt



Buy at Highsnobiety

Biggie entered his teenage years in New York in the late 1980s. As I’ve Got a Story to Tell highlights, ostentatious brands like Gucci and Versace, and the declarations of wealth they issued, were everywhere at this time. This obviously had an impact on the young artist, who was rarely seen without a pair of Versace sunglasses during his success. The influence worked both ways, too. Versace still sells a model called the Medusa Biggie. We’ve picked out a similar pair below, as well as an unashamedly loud Versace shirt to pair them with, should you want to go B.I.G.

Kangol Flat Cap

Image on Highsnobiety

Wool 504 Original Flat Cap



Buy at HHV

When it comes to Biggie's trademark looks, it's impossible to single one out. Up top, Biggie Smalls continued '80s hip hop's love for Kangol. He was rarely not seen sporting hats by the brand alongside his Versace shades, simultaneously making flat caps cool again.

Polo Turtlenecks

Image on Highsnobiety

Heattech Ultra Warm Turtleneck Long-Sleeve T-Shirt



Buy at uniqlo

Biggie wasn't all about the ostentatious looks. Gold, diamond, and Versace still need those foundation pieces to style with, even if you're a hip hop icon. As well as serving a reminder of how much Biggie changed the course of hip hop, despite only making it to the age of 24, I've Got a Story to Tell shows us B.I.G. in minimal bombers, checked shirts, and, of course, his beloved polo turtlenecks. Works well with OTT jewelry and, boy, did Biggie love OTT jewelry.

Want to keep browsing? Head to the Highsnobiety Shop for more products that we love. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • JAY-Z wears a tall black beanie and grey suit with white shirt at the mea culpa movie premiere
    JAY-Z’s Style Is So Good Rivals Beyoncé — In the Hat Department, at Least
    • Style
  • Image on Highsnobiety
    Enter PDF's Drake-Approved Paradise of Big Shoes
    • Style
  • supreme corteiz collab
    Corteiz x Supreme Is a Big Deal
    • Style
  • Mike Tyson wearing Timberland
    How the Timberland Boot Became an Icon of Hip-Hop Style And Beyond
    • Style
  • Image on Highsnobiety
    First Look: MSCHF's Big Black Boot
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • Balenciaga winter 2024 releases
    Balenciaga Winter 2024 Just Dropped. Well, Some of It (EXCLUSIVE)
    • Style
  • new balance 2002R leather
    It Only Took Some Leather to Make New Balance's 2002Rs Look Even Better
    • Sneakers
  • Heaven by marc jacobs sandy liang collab 2024
    Sandy Liang's Heaven Collab Has Big Bow Energy
    • Style
  • Zendaya, Anya Taylor-Joy, Timothee Chalamet, Austin Butler on the Dune 2 red carpet
    Why the 'Dune 2' Red Carpet Outfits Feel so Vital
    • Style
  • dover street market adidas
    Dover Street Market's Sambas Are Quite Quiet
    • Sneakers
  • junya watanabe hoka fw24 collab
    Junya Watanabe's HOKA Mule Gives Link-Ups a New Meaning
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.