The perfect fusion of function and fashion has previously been hard to come by. But current trends including chunky sneakers, cycling shades, and utilitarian styles have seen an organic collision between the worlds of high-performance sportswear and fashion. Leading the fleet, London-based retailer Browns is currently stocking some of the very best styles.
Based out of five connecting Georgian townhouses on London’s South Molton Street, the luxury fashion boutique is largely responsible for bringing the likes of Calvin Klein, Ralph Lauren, and Jil Sander to the UK capital. Shipping worldwide, its online store continues to support young designers championing the latest fashion trends.
And with sports-fused styles back at the top of fashion agenda, Browns’ well-curated high-performance gear should take first place on your shopping wishlist. Below you’ll see some of the retailer’s key pieces, from unconventional running sneakers by French footwear label Hoka One One, to dope utilitarian apparel such as Nemen’s zip-detailed ‘Guard’ jacket and liner — a dope piece to have ready for colder months to come.
We’ve also included a selection of all-black garments from Salomon S/Lab x The Broken Arm, each made from quality technical fabrics, as well as cycling-geared sunglasses from a brand we can’t get enough of right now — District Vision.
Whether you’re looking for pieces to outdo your opponents in the sporting arena or items to infuse your ’fits with athletic function, browse all our favorite Browns offerings below.