Brand: BUGATCHI

Season: SS21

Key Pieces: Highlights from the OoohCotton® Tech Performance Collection include the ombre pin check printed quarter-zip pullover, the floral dot printed long-sleeve knit shirt, and the short-sleeve performance knit shirts.

Release Date: Available now

Buy: Online

Editor's Notes:

Since its inception, BUGATCHI has stood for innovation, versatility, and sophistication. Designing everything from clothing to shoes to accessories, it has all the essentials you need to build a solid wardrobe. A favorite among Highsnobiety staffers are its shirts that hit the right balance between formal and casual, and this season they’re dropping in an all-new, innovative fabric called OoohCotton® Tech.

The newly launched technology revolutionizes how a standard shirt feels and performs. The fabric is made from soft, long-staple mercerized cotton, which maximizes breathability and comfort. It also optimizes moisture wicking, so you’ll keep your cool whether you’re pounding the city pavement or just trying to stay dry as temperatures rise.

A closer look at the thermal comfort feature.

A closer look at the double mercerized feature.

BUGATCHI's OoohCotton® Tech also leverages the power of a polymer-based antimicrobial coating to prevent microbe growth. Translation? Superior odor control and a freshness that lasts up to 50 washes. Other standout features include a double-mercerized knit that creates an 8-way stretch, quick-dry technology, easy care, and wrinkle resistance.

Peep the videos above for a detailed breakdown of the OoohCotton® Tech, which depicts each function in a creative setting that fuses nature with an urban landscape. And check out the photos in the gallery and carousel below for a selection of shirting we’ll be copping this season.

To shop the full collection, head over to Bugatchi.com.

We Recommend

  • Image on Highsnobiety

    GRAMICCI Goes Full Technical Flex for FW22

    Style
  • Image on Highsnobiety

    Stüssy's Spring '23 Collection Packs a Few Punches, Doesn't It?

    Style
  • Image on Highsnobiety

    New Our Legacy? Don't Mind if We Do!

    Style
  • Image on Highsnobiety

    Louis Vuitton Said Let It Snow

    Style
  • Image on Highsnobiety

    For Spring 2023, Ralph Lauren Left Its Heart Out West

    Style
  • Image on Highsnobiety

    SS23's 3D Tech Rockets Goldwin 0 Into the Future

    Style

What To Read Next

  • Image on Highsnobiety

    Gucci Names Sabato De Sarno as New Creative Director

    Style
  • Image on Highsnobiety

    A Priest Says He Heard Rihanna Playing in Hell

    Culture
  • Image on Highsnobiety

    Is Tiffany & Co. Blinging Out Nike's Air Force 1?!

    Sneakers
  • Image on Highsnobiety

    Lacoste & ASICS Took Over COMME des GARÇONS Shirt FW23

    Style
  • Image on Highsnobiety

    Kiko Kostadinov & Marc Jacob's Heaven Are Up to Something

    Style
  • Image on Highsnobiety

    Tracking Ben Affleck's Unexpected Sneakerhead Journey

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.