Multimedia artist Adeshola Makinde has launched a new AR Instagram filter breathing new life into civil rights era signage. Reading "WE DEMAND AN END TO POLICE BRUTALITY NOW!," the message has been repurposed in the form of a billboard, allowing you to place the sign wherever you choose using your phone.
Makinde has partnered with Chicago retailer Notre and creative agency Augmented Reality Co to initiate the project from a series titled "RELEVANT."
"With this body of work I wanted to go back to the Civil Rights Movement (1954-1968); when African Americans were fighting for constitutional and legal rights that other Americans already had at the time," Makinde said.
You can access the AR sign through Instastory filter and adesholamakinde.com/arbillboard, then simply place it anywhere by utilizing your phone's camera. See Makinde's Instagram posts below for more on the possibilities of the protest filter.