Last Wednesday, two of the world’s most iconic brands, Diesel and Coca-Cola, celebrated the launch of The (Re)Collection, their new recycled apparel capsule collection, by throwing one of the first parties at Prince Charles’ new space in Berlin, since the club closed its doors last May for renovation. The night was the perfect reunion of club residents, artists, and collectives active in Berlin’s underground music and fashion worlds to raise awareness for sustainable design.
Kicking off the Highsnobiety-produced party at midnight, Rotterdam’s illustrious vogue family Kiki House of Angels performed with six of their family members—performance artists and vogueing experts in their own right. For the party, Diesel and Coca-Cola styled original outfits for each performer in athletic looks and workwear-inspired denim from the capsule collection, made out of recycled PET and cotton.
On the decks were Berlin-based DJs Salwa Benz, Jaxx, and Sarah Farina, and, adding to the stealthy musical roster was a surprise performance by German rapper-producer Trettmann. Each of the DJs played a diverse range of styles, from German trap to UK Bass, keeping the crowd dancing until the early hours of Thursday morning.
Decorating the club was a wall display of the recycled apparel collection, original works of art including a massive yarn installation that stretched from behind the DJ booth over the crowded dance floor. LED panels also showed animation displaying the natural synergy between the two brands.
Check out what you missed in the photos and videos above, or head to diesel.com for more info on The (Re)Collection, which drops worldwide on October 7.
- Words: Jeffery Mack