It's about time! Don C has done basically everything an outsider can do with NBA apparel, designing basketball-inspired Just Don apparel and collaborative Nikes but only now getting his time on the hardwood, kinda.

The former G.O.O.D. Music exec has officially joined the Chicago Bulls as the team's "Creative Strategy and Design Advisor."

Don C's appointment recalls Daniel Arsham's role with the Cavs, in that the designer is basically a kind of brand ambassador for the team: his responsibilities, as described by the Bulls, include immersive experiences, retail products, and community outreach, among other things.

Pop-up installations? Check. Parties and events? Check. Merch? Natch.

Not exactly a stretch for Don C, who's built his Just Don brand on basketball-adjacent gear and sporty items that appeal the players' zeal for flashy accents — Don's specialty is a statement cap, none more gauche than his truly outrageous exotic-brimmed snapbacks.

I presume that Don's Bulls job will keep Just Don from dropping jerseys and shorts printed with other team's names but who knows. Maybe Just Don will still cover the teams in the Western Conference?

Don C is one of the many pals of Kanye pictured in the iconic Fashion Week 2009 photo who've since gone on to big things (Fonzworth Bentley, less so).

Besides Just Don, he also cofounded streetwear boutique RSVP Gallery with Virgil Abloh and dabbles in far-reaching collaborations with partners as diverse as Rémy Martin and Wendy's.

Another Yeezy associate, Tremaine Emory, also nabbed a new job on February 16, joining legendary streetwear label Supreme.

What To Read Next

  • Image on Highsnobiety

    Face Value: The 5 Best Beauty Drops of May

  • Image on Highsnobiety

    Balenciaga + Birkenstock = Balenci-Stock

  • Image on Highsnobiety

    Pharrell's Auction House Is Offloading Rare Chanel, Murakami & MSCHF Art

  • Image on Highsnobiety

    Stüssy's Next Nike Is for Vandals

  • Image on Highsnobiety

    The Price of Chanel’s F1 Tee Has the Internet in Bits

  • Image on Highsnobiety

    The World's Foremost Sky Artist Made an $80k Bottle

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.