Highsnobiety

It's about time! Don C has done basically everything an outsider can do with NBA apparel, designing basketball-inspired Just Don apparel and collaborative Nikes but only now getting his time on the hardwood, kinda.

The former G.O.O.D. Music exec has officially joined the Chicago Bulls as the team's "Creative Strategy and Design Advisor."

Your Highsnobiety privacy settings have blocked this Instagram post.

Don C's appointment recalls Daniel Arsham's role with the Cavs, in that the designer is basically a kind of brand ambassador for the team: his responsibilities, as described by the Bulls, include immersive experiences, retail products, and community outreach, among other things.

Pop-up installations? Check. Parties and events? Check. Merch? Natch.

Not exactly a stretch for Don C, who's built his Just Don brand on basketball-adjacent gear and sporty items that appeal the players' zeal for flashy accents — Don's specialty is a statement cap, none more gauche than his truly outrageous exotic-brimmed snapbacks.

I presume that Don's Bulls job will keep Just Don from dropping jerseys and shorts printed with other team's names but who knows. Maybe Just Don will still cover the teams in the Western Conference?

Your Highsnobiety privacy settings have blocked this Instagram post.

Don C is one of the many pals of Kanye pictured in the iconic Fashion Week 2009 photo who've since gone on to big things (Fonzworth Bentley, less so).

Besides Just Don, he also cofounded streetwear boutique RSVP Gallery with Virgil Abloh and dabbles in far-reaching collaborations with partners as diverse as Rémy Martin and Wendy's.

Another Yeezy associate, Tremaine Emory, also nabbed a new job on February 16, joining legendary streetwear label Supreme.

We Recommend
  • What Is AWGE, the A$AP Mob’s Mysterious Creative Collective?
    • Art & Design
  • An Ex-Manchester United Striker Is the Creative Behind Paris’ Coolest Club
    • Style
  • Inside Roy Nachum’s Creative Playground, Mercer Labs
    • Art & Design
  • Palace's New Bike Is More Functional Than It Is Fast
    • Design
  • C.P. Company Is Down With Upcycling (Plus Repairs and Customizations, Too)
    • Art & Design
    • sponsored
What To Read Next
  • Online Ceramics’ New Era Begins With BornXRaised
    • Style
  • David Yurman Leaves It All On the Court For One Night In L.A.
    • Style
    • sponsored
  • SEEKINGS Recovers the Long-Lost Art of Indie Sleaze
    • Style
  • The Swedish Brands To Look Out For Ahead of CPHFW
    • Style
  • The Best, Weirdest & Most Memorable Olympics Style Moments Ever
    • Style
  • Supreme's New Owner Changes Nothing — Yet
    • Style

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.