This New Beats Campaign Takes You Inside Don Toliver's Head (Kinda)
Beats and Psychworld have teamed up on a limited-edition Studio3 Wireless headphone and merch collection. And they've tapped Cactus Jack signee Don Toliver for the campaign.
We spoke to Travis Scott's protege at the beginning of the pandemic, when he had just released his first studio album. Instead of touring, Toliver headed back to the studio, and now Beats and Psychworld are giving fans a chance to experience his sound, and the studio experience, via their new Psychworld Beats Studio3.
The over-ear headphones incorporate the LA-based streetwear label's signature neon green color palette in a digi-camo print with Psychworld’s logo emblazoned across the headband. Meanwhile, the Studio3 also features Beat's active noise-canceling technology as well as impressive 22-hour battery life and a number of other features that contribute to a studio-quality listening experience thanks to real-team audio calibration.
The headphones are also fast charging, with high-quality Bluetooth and enhanced mics for phone calls. The Apple W1 chip also lets users enjoy a one-tap setup to their iPhone and the ability to switch between iCloud devices and Audio Sharing with a friend.
The two brands will also drop a capsule collection comprised of tees, hoodies, and hats featuring a digi-camo take of their respective logos. The collection will become available at 9 AM PT on April 22 at Psych.world, RSVP Gallery, and SSENSE Canada.
