As the 22/23 season of the Premier League kicks off, Beats sets its sights on one of the UK's best ballers, Marcus Rashford, to take point as the star of its new campaign, "Never Beaten," accompanied by narration from one of the nation's most celebrated voices, Dave.

Since its inception and its fast dominance of the music scene, particularly through the mid-2010s, Beats cross-cultural connections to sports and music have played a crucial role in its internal and consumer-facing culture.

Trusted by and tailored to world-class athletes and artists alike, its roots spread from the UK's Premier League to the State's NFL and from UK Drill to Hip-Hop.

Most recently, it was UK Drill sensation Unknown T under the spotlight for Beats' collaboration with Daily Paper, and once again, it's one of London's own sharing their voice as part of the Beats culture.

In the campaign film, "Never Beaten," animated by Gaia Alari, rapper and songwriter Dave narrates over a living portrait of Manchester United forward Marcus Rashford, discussing the meaning of greatness.

As a Manchester United fan himself, Dave's spoken word serves as a celebration of Rashford, a motivational speech not only for the listeners but for an athlete who has come under extreme scrutiny, criticism, and online hate for the hours he puts into activism outside the game.

For those who don't know, Marcus Rashford has played a pivotal role in charity and activism movements in the UK. In 2019 he set up the In the Box campaign with Selfridges to give homeless people essential items over Christmas, teamed up with FareShare to deliver meals to those in need in Manchester during the lockdown in 2020, and spearheaded a huge campaign calling on the UK government to end child poverty.

Since being awarded an MBE, Rashford has continued his campaign both on and off the pitch, further bolstered by support from Burberry and now recognized and celebrated by Beats.

What To Read Next

  • Image on Highsnobiety

    EXCLUSIVE: Valentino Is (V)ery Serious About This Locò Bag

    Style
  • Image on Highsnobiety

    Rolex Officially Enters the Resale Game

  • Image on Highsnobiety

    No Album Here, Just A$AP Rocky’s New Home Decor Line

  • Image on Highsnobiety

    As a Pre-album Treat, SZA's Dropping Denim Crocs

    Sneakers
  • Image on Highsnobiety

    Tracking Ben Affleck: The Accidental Sneakerhead

    Style
  • Image on Highsnobiety

    Off-White's Nike Air Terra Forma Is an Abloh Original

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.