Rihanna’s Fenty Beauty continues to challenge social norms and ensure its products work for all skin tones and genders with its latest commercial.

The star of the commercial is Instagram influencer @BlameItOnKway, seen wearing different shades of RiRi’s Mattemoiselle lipstick With each shade of lipstick Kway hilariously assumes a different persona, ranging from a 1980s fitness instructor to a Foxy Brown afro-rocking icon.

The social media star “shows you how to give ’em lip” in a gender-bending and entertaining video. Watch the short commercial above and let us know your thoughts in the comments.

In other news, we’ve rounded up the best memes from Drake and Travis Scott’s ‘Fortnite’ session. Check them out here.

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