Brand: Formy Studio

Season: Spring/Summer 2019

Key Pieces: All of the boxy tie-dye short-sleeve button-ups are perfect summer standouts and a natural extension to the trend Prada kickstarted just about a year ago.

Release Date: July 20

Buy: Vrients (if the collection does not sell out at the pop-up)

Editor’s Notes: Formy Studio’s latest collection, titled “Hallucination Generation,” lives up its name with an offering that consists of tie-dye pieces and psychedelic graphics. Popular children’s characters, like the Mad Hatter and Dumbo, appear throughout the collection, invoking a sense of both nostalgia and surrealism.

While this is just the brand’s second collection to date, we’ve seen hip-hop artists like Quavo already rock select pieces, a promising sign for the fledgling brand.

View this post on Instagram

M O R O C C O 🇲🇦

A post shared by QuavoHuncho (@quavohuncho) on

The collection will release at an in-store pop-up at Vrients’ physical location in Civitanova Marche, Italy on July 20. Any remaining pieces from the pop-up will be available for sale at Vrients’ online shop in the link above.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

What To Read Next