This time around, the collection is made out of deadstock denim and features a total of 16 styles, all reworked to showcase the versatility of the material.
"Working with an all-denim collection has also been a great challenge, really amplifying the power of using one universal material - which was also a first for me. Denim is so interesting, as people from all walks of life wear it. We wanted to underline that versatility throughout the campaign and collection,” said Priya Ahluwalia about the collaboration, also adding that each piece is unique and a collector's item that is made to be worn.
In addition to working with Priya, GANNI has created a creative collective where it aims to invite new talent across different fields to create fun and interesting projects. The upcoming collaborators are yet to be announced, but considering how good the Ahluwalia partnership has been, we're in for a thrill.
We've already seen its successful sneaker collaboration with New Balance, so it is clear that GANNI's recognizable, Scandinavian aesthetic is multi-dimensional, and can be applied to just about anything.
The denim collection starts at $135 USD, and features everything from co-branded jeans to Y2K-inspired dresses, patchwork tops, and puffer jackets.