Following the success of its first collaboration, GANNI has once again tapped London-based designer Priya Ahluwalia to create a capsule collection capturing the ethos and aesthetic of both brands.

This time around, the collection is made out of deadstock denim and features a total of 16 styles, all reworked to showcase the versatility of the material.

"Working with an all-denim collection has also been a great challenge, really amplifying the power of using one universal material - which was also a first for me. Denim is so interesting, as people from all walks of life wear it. We wanted to underline that versatility throughout the campaign and collection,” said Priya Ahluwalia about the collaboration, also adding that each piece is unique and a collector's item that is made to be worn.

In addition to working with Priya, GANNI has created a creative collective where it aims to invite new talent across different fields to create fun and interesting projects. The upcoming collaborators are yet to be announced, but considering how good the Ahluwalia partnership has been, we're in for a thrill.

We've already seen its successful sneaker collaboration with New Balance, so it is clear that GANNI's recognizable, Scandinavian aesthetic is multi-dimensional, and can be applied to just about anything.

The denim collection starts at $135 USD, and features everything from co-branded jeans to Y2K-inspired dresses, patchwork tops, and puffer jackets.

Pieces are now available to purchase online at GANNI, with a few pieces also available exclusively through Matchesfashion.com.

What To Read Next

  • Image on Highsnobiety

    All the Details: Tiffany & Nike's $400 Air Force 1

    Sneakers
  • Image on Highsnobiety

    And Just Like That... Gucci Birkenstocks

    Sneakers
  • Image on Highsnobiety

    Even Stüssy's 8-Ball Nylon Jacket Didn't Stand a Chance

    Style
  • Image on Highsnobiety

    MRBAILEY & adidas Take a Dive with the OZMORPHIS Sneaker

    Sneakers
  • bottega veneta chinese new year great wall advertisement logo

    Kering Is Developing Bottega Veneta & Balenciaga Beauty

  • Image on Highsnobiety

    Looks Like Marc Jacobs Is Collaborating With Blumarine

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.