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On September 10 in New York, the label presented looks from all three of its sub-brands: GANT Originals, GANT Rugger and GANT Diamond G. The Originals presentation offered sharp, European-laced American sportswear classics that were heavily inspired by sartorial leisure activities such as boating and golf.
For the Rugger presentation Bastin took cues from academia and the hallowed halls of Ivy League institutions. As such, the effusion of business casual and leisure wear staples inherently made sense. While the inspiration might have been all about the archetypal prep, Bastin's assortment is modernized by its trendy edge.
For its part, GANT Rugger offered a careful balance of future facing styles and brand trademarks. The assortment is marked by its hybrid nature, with shirts, jackets and more offering multi-functional usage and a slew of styling options.
To shop current collections and check in on the arrival of SS16 visit GANT's web shop.