Shares in Gap have taken a drop following Kanye West's chaotic presidential campaign rally in South Carolina.
During the rally, West made the point that he was not on the board at either adidas — who his YEEZY brand is partnered with — or Gap, before warning, "that has to change today or I walk away." CNN Business now reports that the company's stock has fallen by nearly six percent. Neither Gap nor adidas has commented on West's threats to quit.
The American clothing retailer has been struggling for the past few years, however, shares experienced a recent spike by up to 39 percent following the announcement of the YEEZY x Gap partnership a few weeks ago, and further details of the products being revealed online.
Currently, West's hotly-debated presidential ambitions remain up in the air as he did not collect enough signatures to appear on the South Carolina ballot.
If previous news cycles are to go by, the West 2020 manifesto may well be a publicity stunt for his new album, revealed as DONDA, which is expected to drop this Friday.