Awake NY teamed up with Election Reform! last fall for a good cause, and now the New York-based brand is back with its newest offerings, this time consisting of a capsule collection celebrating Black History Month, made in conjunction with Bronx-based culinary collective Ghetto Gastro.
Dubbed “Food, Clothes, Shelter,” the line consists of jackets and graphic tees, which incorporate prominent cultural and political African American figures, in particular, civil rights activist Stokely Carmichael and renowned Cuban singer La Lupe. Ghetto Gastro explains that “the small capsule collection aims to bring awareness to the unification and celebration of many forms of Blackness.”
In addition to the prominence of the aforementioned individuals, the range of apparel is also detailed with co-branding and text like “BLACK POWER KITCHEN.” Furthermore, the standout military M65 jacket is emblazoned with the Black Panther fist symbol evident across the left chest pocket.
It’s also worth noting that a percentage of the proceeds from the sale of the collection will go towards charities in the South Bronx. On February 21, the brands will host an event at the La Morada restaurant in the South Bronx to give away free burritos to the local community. Meanwhile, the collection will launch at Ghetto Gastro’s South Bronx retail store and online on February 22.