Gillette’s Heated Razor Is the Bugatti of Shaving

(Sponsored Story)12 months agoWords By Ania Baboysi

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Gillette_Bugatti_WP1 — Other / Jakob Hetzer

Gillette_Bugatti_WP2 — Other / Jako Hetzer

GilletteLabs, the innovative creations division at Gillette, has teamed up with Bugatti to take its award-winning heated razor to the next level.

Originally launched in 2018, Gillette developed its heated razor to combine technologically advanced functionality with sleek design. Now, in collaboration with Bugatti, the razor has been updated with a premium aluminum-zinc handle and detailings in Bugatti's Agile Bleu, the blue of the (very pricey) Bugatti Chiron Pur Sport 2020.

The first of its kind, the adjustable warming bar emits a gentle heat that instantly soothes the skin just like a hot towel shave, while Gillette's five-blade technology provides the ease and comfort to go with it, making morning shaves a much more appealing prospect. Plus, the smooth design ensures that the razor and its wireless charging dock look good in the bathroom, too.

According to Gillette, the two brands unite in their shared pursuit of high quality and world-class performance. "Just as a Bugatti is created for the ultimate driving experience, this state-of-the-art razor was developed not just to shave, but to create the ultimate at-home shaving experience,” shares Gillette’s CEO Gary Coombe.

Here’s how people are using the GilletteLabs x Bugatti heated razor: