gore-tex-rain-tower-interview_Best
Highsnobiety

The GORE-TEX brand is staked on a single claim: "Guaranteed to Keep You Dry." It's a maxim that the company takes very seriously.

GORE-TEX and its parent company W. L. Gore & Associates, Inc. operate various facilities around the world, including headquarters in Newark, Delaware, and a European office just outside of Munich, Germany. We visited the latter to experience the GORE-TEX testing facilities, including the fabled rain tower for testing waterproof garments, and the storm cube for testing GORE-TEX INFINIUM™ WINDSTOPPER, both of which simulate real-life outdoor situations.

While GORE-TEX was established as a performance solution – the brand describes this technology as the "gold standard for waterproof" – the label has recently been adopted by fashion and lifestyle brands like Palace Skateboards and Off-White™. GORE-TEX has also become a fixture in the sneaker industry, as big brands incorporate the waterproofing solution into sneakers, like the Nike Air Force 1 or the adidas Stan Smith.

Outdoor product franchises like Nike ACG and adidas Terrex have also acted to push GORE-TEX as a lifestyle-relevant technology. For the first time, the GORE-TEX logo has become a status symbol via bolder designs and prints, like ASICS' recent GEL-Kayano 5 350 pack, which featured impossible-to-miss GORE-TEX branding on the medial side.

It's only through rigorous testing that GORE-TEX is able to uphold its industry-leading promise; all GORE-TEX partners are obligated to have their designs tested at the proprietary rain tower and storm cube facilities. If a certain product doesn't pass these tests, it's back to the drawing board – period. Check out our exclusive interview above.

a-look-inside-gore-texs-rain-tower-12
Highsnobiety / Chris Danforth
a-look-inside-gore-texs-rain-tower-2
Highsnobiety / Chris Danforth
a-look-inside-gore-texs-rain-tower-4
Highsnobiety / Chris Danforth
a-look-inside-gore-texs-rain-tower-5
Highsnobiety / Chris Danforth
gore-tex-highsnobiety-18
Highsnobiety / Chris Danforth
a-look-inside-gore-texs-rain-tower-6
Highsnobiety / Chris Danforth
a-look-inside-gore-texs-rain-tower-7
Highsnobiety / Chris Danforth
a-look-inside-gore-texs-rain-tower-8
Highsnobiety / Chris Danforth
a-look-inside-gore-texs-rain-tower-9
Highsnobiety / Chris Danforth
a-look-inside-gore-texs-rain-tower-10
Highsnobiety / Chris Danforth
a-look-inside-gore-texs-rain-tower-11
Highsnobiety / Chris Danforth

What To Read Next

  • Image on Highsnobiety

    Flop of the Week: Travis Scott's Cactus Jack x Dior Collab

    Culture
  • Image on Highsnobiety

    SKIMS' "Kimono" Controversy Helped the Brand Succeed, Says CEO Jens Grede

    Style
  • Image on Highsnobiety

    Abortion Misinformation Is Flooding TikTok

    Culture
  • Image on Highsnobiety

    Machine Gun Kelly's Pink Moment, Off-White™ x Church's Hole-y Shoes, Kim's SKKN Lawsuit

    Culture
  • Image on Highsnobiety

    Ahoy! Sailorcore Sets Sail for SS23

    Style
  • Image on Highsnobiety

    Denim Tears & CPFM Are Reclaiming July 4th

    Style