In an effort to reduce environmental impact, Gucci announces that its supply chain has become carbon neutral. The fashion house reveals that it is implementing a series of REDD+ projects to avoid, reduce, restore, and offset its GHG emissions.

Gucci was one of the first luxury brands to adopt an Environmental Profit and Loss account, which includes a 10-year sustainability strategy dating from 2015 to 2025. This initially included an objective to reduce GHG emissions by 50 percent, and the company is currently on track with its goal, having already achieved a 16 percent reduction of GHG emissions across its supply chain since 2015.

“A new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impacts, including being transparent and responsible for our GHG emissions across our supply chains,” said Marco Bizzarri, President and CEO of Gucci. “Gucci will continue to work in a smart and strategic way to avoid and reduce our impacts, while simultaneously investing in innovation as a driver for sustainability."

"To address the need for urgent solutions, Gucci is setting an ambitious new precedent through our carbon neutral commitment," he added. "This is based on a clear strategy to ensure we account for all of our GHG emissions across our supply chain, act to first avoid, reduce and restore, and then offset the unavoidable emissions through important REDD+ projects.”

Gucci's first priority in becoming carbon neutral has been to implement initiatives around low-impact alternative and sustainable materials, sustainable sourcing, and manufacturing efficiencies, so that it can reduce the impact across the supply chain.