Hollywood's recent taste for himbos is infiltrating fashion, and I couldn't be happier.

Typified by Channing Tatum in Magic Mike,  Kronk of The Emperor's New Groove, and essentially every Matthew McConaughey movie, the himbo is, in essence, an air-headed hunk with a heart of gold.

The himbo is kind, ripped, and stupid. He is not desired for his stupidity, though — he is irresistibly attractive because he is beautiful (obviously) and endearingly devoid of the traits inherent in toxically masculine archetypes like the tortured, misunderstood genius (Jesse Eisenberg's Mark Zuckerberg) and the charming narcissist (Don Draper from Mad Men).

Unlike the Y2K-inflected aesthetic of the new age bimbo, a phenomenon birthed by TikTok, himbos don't have an identifiable "look," aside from washboard abs and a nice smile.

That's where the Fall/Winter 2022 menswear season stepped in.

At LOEWE, Jonathan Anderson presented skin-tight tops printed with man-scaped, shirtless torsos, a kind of high-fashion antidote to the ubiquitous bikini body cover-up.

There were also short-shorts aplenty, sweaters with nipple cut-outs, and belts with giant buckles suggestively advertising "HELLO."

Anderson showed similarly revealing designs under his namesake label, JW Anderson. Among the collection's himbo-iest designs were ultra-cropped sweaters; shiny, belly-button revealing tank tops (advertised on Instagram with the slogan "SEXY"), and one-shouldered mini-dresses.

GmbH also dabbled in the risqué, pairing thigh-high boots with blazers (sans bottoms).

Y/Project also got in on the action with Jean Paul Gaultier's torso-printed shirts, cut-out tops and slouchy jeans, held up at the waist by garter-like belts.

Though labels have long experimented with body-baring menswear, the full-on himbofication of high fashion traces back to June of 2021. Starting off the Spring/Summer 2022 menswear season with a sizzle, Prada introduced ultra-mini skorts and Fendi debuted crop-tops paired with belly chains.

If our embrace of the himbo is indeed indicative of a collective shift towards softer, less toxic masculinity, then by all means — bring on all the short-shorts, crop-tops and revealing menswear fashion has to offer.

What To Read Next

  • Image on Highsnobiety

    Julia Fox Is Back at Paris Couture Week

  • Image on Highsnobiety

    DONDA (Car) DONDA (Car) DONDA (Car) DONDA (Car)

  • Image on Highsnobiety

    Vintage-Looking New Balances? thisisneverthat's Speciality

  • Image on Highsnobiety

    North West Becomes a Mini Ye in Her Pastelle Varsity Jacket 'Fit

  • Image on Highsnobiety

    Dreaming of Tom Sachs' New Nikes? Nike's Got You Covered

  • Image on Highsnobiety

    RTFKT Continues Its NFT Wins With Space Drip

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.