The Stitch Gawd, aka Emma McKee, is a Chicago-based cross-stitch artist and hip-hop fan who makes custom pieces for the likes of Chance the Rapper and Lil Yachty to name a few.
It all came about when McKee made a present for her mum and taught herself how to cross-stitch. She ended up enjoying it so much, she combined it with her passion for hip-hop by creating a denim jacket with Chance the Rapper’s signature "3" on the back.
This got the rapper's attention and pretty soon he was wearing McKee’s jacket on the cover of Billboard.
While cross-stitching is traditionally done by your grandmom, the Stitch Gawd has undoubtedly made it cool again with some of Chicago’s finest rocking her designs, even catching the attention of SZA, Kendrick Lamar, and Vic Mensa.
Watch Great Big Story’s video on McKee above and leave your thoughts in the comments.
In other news, Kanye West has announced the release date for his next album. Read more here.