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Polo Ralph Lauren has been synonymous with New York style since the ’90s, more specifically emphasized by the Lo Life crew — a gang of Lo Heads that stole hundreds of thousands of dollars worth of Polo to eventually become an influential subculture, and eventually led it to become one of the greatest streetwear brands of all time.

Complex has released a new 40-minute documentary dubbed Horse Power: Hip-Hop’s Impact on Polo Ralph Lauren, as it further dissects the history of the Lo Life crew, hip-hop’s affinity with the brand and how it has been an integral component to hip-hop culture for the last three decades.

Featuring an all-star cast of guest appearances such as A$AP Ferg, 2 Chainz, Fabolous, Tyson Beckford, Daymond John, Raekwon, Dapper Dan, Fonzworth Bentley, Michaela Angela Davis and more — enjoy the video above, as they all share their first-hand insights on the brand’s impact on their lives and the culture.

In related news, Ralph Lauren’s black and white Snow Beach line dropped, and here’s where you can cop it right now.

Words by Renz Ofiaza
Staff Writer

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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