Issey Miyake is showing customers how the magic is made with its first Homme Plissé flagship in Tokyo. Just like the factories, the new shop contains a pleating machine, as well as press and sewing machines, to show customers how its signature pleated garments come together. The idea is to show customers the joy and excitement of “monozukuri no gemba,” which translates to “making things.” This is only the second time the public has had a chance to see the machines at work.
Tokyo-based designer Yoshioka Tokujin designed the Minami-Aoyama shop, which opened July 20, his 17th for the company. It joins five other Issey Miyake stores on the very same street.
A limited edition COLOR collection will be exclusive to the new outpost. Consisting of long-sleeved T-shirts in seven different colors, each features a new “Aoyama” logo on the back. Each piece is pleated on-site by two Issey Miyake engineers.
For more from Issey Miyake, check out our best selections of Homme Plisseé.