Hublot Taps Daniel Arsham for Its Iciest Timepiece Yet
The list of contemporary works Daniel Arsham has turned into museum-worthy artifacts is forever growing. He's turned a cellphone into a text-able sculpture, dug up the Tiffany lock, and made bathroom sinks out of rocks.
Now, the American contemporary shakes hands with Hublot, becoming the Swiss watchmaker's newest ambassador and turning a snowcapped mountain into its latest timepiece.
Using the Swiss Alps as his canvas, the New York-based creative carves an outdoor watch into Matterhorn peak to "start the clock on the new collaboration," as the press release puts it.
Arsham's Light & Time installation is literally Hublot's iciest timepiece yet, with the 20-meter sundial made from the mountain's natural materials (snow and ice). The icy screws on the clock's bezel even nod to the design of Hublot's beloved Big Bang piece.
Another key element is the sun – what makes Arsham's timepiece, well, tick. As the sunlight hits the quartz-shaped obelisk in the middle, a shadow is cast to reveal the time on the snow-sculpted dial. As the days go on and the sun moves across the sky, so will the shaded "hand" showcasing the hour.
Still, bring your own watch for the minutes and seconds, though.
With Light & Time sculpted in one of the highest summits in the Alps, the best seat in the house to view the installation is at the top of the mountain (because where else would it be?)
Fans are encouraged to hit the ski lift at the Zermatt resort, which presents the best look at the Arsham and Hublot's mountain clock.
