After spending months in a pandemic, our relationship with the great outdoors has changed drastically. Remember when you weren't allowed to be inside, so the only activity was walking, hiking, or cycling around aimlessly?
Whilst we've embraced the outdoors a lot more recently, we've also began moving into the digital world, with the Metaverse being one of the biggest topics, as well as cryptocurrency, NFTs, and so on.
Hunter has recognized this, and for its latest campaign, it has tapped Alhan Gençay and Mia Monaghan – two gamers – to leave their screens and explore the British countryside.
Somewhere between online and IRL, that's where Hunter's PLAY collection sits.
The label's iconic wellies have been a part of plenty of adventures, and as more and more people are braving the outdoors, the shoes are making their way into everyone's lives – even the people you'd least expect.
"I was a big homebody before COVID, but after those lockdowns I needed a lot of fresh air. [I'm] hardly inside now!" said Alhan, adding that despite his new outdoor interest, "I play daily. Luckily I get to do what I love for a job so I’m never not playing. I always make time for gaming no matter how busy my schedule, it keeps me on track."
"During the pandemic I lived in an area of London that is very grey and clinical with lots of high rise buildings and not much green space. It actually became quite depressing, especially when rules and restrictions meant you couldn’t travel even a short distance for a walk. You had to stay near your house. I work from home now and do my best to get out and about every day because I’m grateful to be able to," said Mia.
The campaign is all about showcasing that everyone can be outdoors, and should embrace it, regardless of experience or background. Bird watching, berry picking, a walk to the corner shop – you name it! The shoe is for everyone.
The Play boot is all about self-expression, and there's nothing as rewarding as stomping through the muddy forests with a pair of bright wellies on your feet. Trust me, I speak from experience.
If you're looking to get out this summer, the Hunter Play boots are currently available online, starting at $105 USD.
