Google and Boiler Room partnered up to celebrate the Google Pixel 2's release in Germany last week, converting a huge former brewery space in Berlin’s Neukölln into a futuristic, interactive 'shopping mall'. Dubbed the Sci-Fi Super Mall, the two transformed the space into an AI playground, complete with interactive LED photo walls showing off the intelligent camera and features of the phone. In one corner, VR headsets transported you to Google Pixel and Boiler Room’s earlier dancefloor experimentation, VRDancefloors:Techno in Berlin. While in another, a space that doubled as a record store in the early evening was then turned into an IRL dance floor with decks and DJs. Meanwhile, a Sci-Fi-inspired diner served burgers through giant vending machine windows as people ordered off the nearby Russian menu—but only after you'd translated it using the Google Pixel 2 and Google Translate.

The sonic hub of the mall and key part of the event, however, was Pixel Records— a fictional record store and label that Boiler Room and Google Pixel 2 used to explore the intersection of music and artificial intelligence. That night's guest could use the Pixel 2 and submit vocal samples which, in turn, received an AI-generated sound snippet. You could also experience this online. However, the event meant people could physically navigate through and get to grips with the phone’s key features—more on them here.

Bringing the experiences together, Google Pixel 2 photos taken at the photo-installation were synched up as part of the Pixel Records experience with people receiving unique glitch-worthy record sleeves printed personally for them and collected at the end of the night. And, as to be expected, Google and Boiler Room nailed the music lineup too, with RIN, mobilegirl, Mischa Mafia, Larry B & Crackstevens, Lorenzo Senni and Fatima Al Qadiri laying down the evening’s beats. Didn’t get there? No worries. Experience Pixel Records for yourself online and take a look at what went down with all the visuals, moving and static, above.

Get the Google Pixel 2 phone here, see an unboxing here, and read about all the features in-depth over here. Got questions? Check out Google's neat new spot for the Pixel 2 below.

Your Highsnobiety privacy settings have blocked this YouTube video.
We Recommend
  • Timothée Chalamet wears Bottega Veneta's white fish scale sweater and slim black leather pants on the Dune 2 red carpet
    Forget 'Dune 2': Timothée Chalamet Is the Face of Skinny Jeans
    • Style
  • Louis Vuitton
    Chequebooks Out: Pharrell's Second LV Drop Is Here
    • Style
  • Nike's Alphafly 3 super shoe has been given an official release date.
    Inside the Alphafly 3, Nike's Super-est Super Shoe
    • Sneakers
  • air jordan 2 low christmas
    The Jordan 2 Lows Are in the Christmas Spirit (Kind of)
    • Sneakers
  • Hot Wheels x Daniel Arsham
    Mattel Creations Speeds Into Lap 2 of the Hot Wheels x Daniel Arsham Collab
    • Art & Design
    • sponsored
  • Image on Highsnobiety
What To Read Next
  • nike field general release
    Even Nike's Got a Slim Football Sneaker
    • Sneakers
  • Vans OTW's Authentic 44 sneaker in washed red canvas
    Vans OTW: Luxury Sneakers That Look Like, Well, Vans
    • Sneakers
  • fragment design's green Stanley cup collab
    Stanley Cups Have Streetwear Hype — But Are They Streetwear?
    • Culture
  • stussy converse collab 2024
    Stüssy's Converse Sneakers Are Wonderfully Hairy Again
    • Sneakers
  • HOKA's Ora Primo clog in green, black, and white colorways
    HOKA's Genius Mule Is Finally Back
    • Sneakers
  • Jacquemus x Nike SS24.
    Jacquemus & Nike Has More Swoosh In Its Locker (Exclusive)
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.