Brand: Insomniac LTD
Season: SS19
Key Pieces: The overalls in slide #20 have a great fit on the leg, while the tie-dye tees feature screenprints of vintage Los Angeles rave flyers on the chest.
Release Date: Available now
Buy: Insomniac LTD
Editor’s Notes: Rick Klotz, founder of OG California streetwear brand Freshjive, has dropped the debut collection of his new label Insomniac LTD. The inaugural line features casual loose fits, unique tie-dyes, graphic prints from Klotz' archive, overalls, bold striped shirts, and accessories.
"My connection with Insomniac is anything but new," says Klotz. "Much of the LTD line is informed by what I was designing during the late ’80s and early ’90s, when I first started Freshjive. Back then, I was the go-to person for designing warehouse party fliers in Los Angeles. I had an early influence on that culture and the graphics created."
The new label is the result of a collaboration between Klotz and dance music promoter Insomniac, which dates back to a similar era, having been founded by Pasquale Rotella as a teenager in 1993. Klotz credits Rotella with "almost single-handedly creating the electronic dance festival scene in the US."
