Following a year-long study, Mediakix has confirmed what most of us had already suspected: Instagram has dethroned Snapchat and reigns supreme when it comes to the ”stories” feature on both apps.
And, according to the company, it's not just us regular folk that have stopped using Snapchat Stories — usage is down 33% among top influencers as well.
The study explores three aspects: which platform is preferred by influencers, how influencers have changed their posting habits since Instagram launched stories, and which platform gets better traction and is more popular with audiences.
To make digesting its findings a little easier, Mediakix has made a detailed infographic which you can check out below:
In related news, Blackberry has released a new keyboard-less smartphone.