Anyone who’s ever set up, or even thought about setting up, their own business can relate to how difficult naming and branding a business can be to nail and get right. But imagine you already have a brand and a label, but you need to change it to better fit what your business has become. With an already established group of customers and a public image, does that process then become more difficult or easier to manage? Does the decision become a wise one, or one you probably should’ve left.

This was the challenge facing three French entrepreneurs, eyewear enthusiasts, and university friends when they decided to change switch up from See Concept to new name IZIPIZI. It’s also what the three discuss in the mini-doc, above, where they discuss the process and offer advice for anyone wanting (or needing) to do the same.

IZIPIZI (then known as See Concept) as a brand has become synonymous with easy flair and a less-than-serious outlook to fashion and the wider world. However, its effortlessly stylish, easy-to-the-touch frames won it contracts with Paris’ Colette, Le Bon Marché, and Merci, as well as London’s Harrods and Selfridges, MoMA, DSM and Bloomingdale’s in New York and Tokyo’s Isetan.

Beginning as an eyewear brand crafting easy-to-use, multi-use frames that could be picked up and used by anyone, similar to the public pens available for use in banks and post offices, the See Up frames were installed and used at some of France’s leading banks. See Home and See Magnet were then launched for personal use within the home, but it wasn’t until the brand decided to simply design and create their own frames that the brand picked up.

To view this external content, please click here.

IZIPIZI’s collection now encompasses a broad range for all ages, from reading glasses specially adapted for long-term computer use (scree), sunglasses (sun) as well as the more standard reading glasses, too.

For more on IZIPIZI, check out the collection.

We Recommend

  • Image on Highsnobiety

    Ciao, Jumpman! The Jordan Brand Takes Flight to Milan

    Culture
  • Image on Highsnobiety

    Ex-Bottega Veneta Men's Designer Takes Over Iceland's Oldest Outerwear Brand

    Style
  • Image on Highsnobiety

    31 French Brands Every Highsnobiety Reader Should Know in 2023

    Style
  • Image on Highsnobiety

    The Jordan Brand Slides Into the Mule-Verse

    Sneakers
  • Image on Highsnobiety

    6PM Has Already Taken Over Germany: Here's What's Next

    Style
  • Image on Highsnobiety

    Diadora Turns Its Tennis Heritage Into a Sneaker Grand Slam

    Sneakers

What To Read Next

  • Loewe Selvedge Denim Heels

    Selvedge Turn Ups & Stilettos Are Loewe's Bread & Butter

    Style
  • Image on Highsnobiety

    Liverpool FC & LeBron James Will Never Walk Alone

    Style
  • Image on Highsnobiety

    Audrey Nuna's Big Sister Energy

    Culture
  • Image on Highsnobiety

    Gucci’s New Esports Docuseries Is a Thing of Legends

    Culture
  • best anime movies feature Barefoot Gen Fullmetal Alchemist Ghost In The Shell

    The Best Anime Movies to Watch in Spring 2023

    Culture
  • Image on Highsnobiety

    EXCLUSIVE: For Spring, TOMMY JEANS Explores Street Driving Culture

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.